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Content Strategy for the Web. Kristina Halvorson, Melissa Rach

Content-Strategy-for-the-Web.pdf
ISBN: 9780321808301 | 240 pages | 6 Mb

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780321808301
• Publisher: New Riders

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If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

The Publishing Training Centre - Content Strategy for the Web
A practical one-day course for the hands-on web editor or content manager. SAPVoice: What Is A Content Strategy And Why Do You Need It
Why Do I Need A Content Strategy? This is a simple argument: The web, social and mobile revolutions have changed the world connecting all  Content Strategy for the Web | Class | School of Visual Concepts
SVC Seattle's one-day workshop will cover the basics of web content strategy -- what it is, why it's important, and how to start bringing its rewards to your site. Book Review: Content Strategy for the Web by Kristina Halvorson
When I first heard the term “content strategist” a few years ago, I thought, Yay! That's me. That's what I do—somebody's finally named it. Turns. SVC Workshop: Content Strategy for the Web bibliography
Hey, there, everyone who was in my content strategy workshop. Sorry this was late. But it should be thorough! (Complete deck is at the end.) Content Strategy for the Web – Interview with Kristina Halvorson
According to Wikipedia, content strategy refers to the planning, development, and management of informational content—written or in other  Content Strategy for the Web: Step 1 by Vertical Measures
Contemporary websites offer more than just information about your company, contact information, and your product offerings. A content strategy  COPE App: Content Strategy for the Web - Kristina Halvorson and
Content Strategy for the Web - Kristina Halvorson and Melissa Rach - ContentStrategy.com. 2013 Content Strategy Conferences - Pybop: Exceptional Web
The biggest reasons I attend content strategy-related conferences are inspiration and perspective. I highly recommend getting to at least one or  Content strategy - Wikipedia, the free encyclopedia
Others outline web editorial strategies, guidelines, and tools, which may extend to organizational change management. This form of content strategy may be  Book Review: Content Strategy for the Web - Scatter/Gather: a
kh-bookcover Kristina Halvorson, founder and president of Brain Traffic, has done more to raise awareness of Content Strategy than any  Kristina Halvorson's reading List | Firehead
There's no question that to learn about the field of content strategy, you should get online and read the fast-paced conversation going on on the Web. And when   Defining a Web Content Strategy - Newfangled Web Factory
Content strategy involves identifying the type of content that will best enable you to communicate your positioning and achieve your online  Content Strategy for the Web | Book for Web Designer
Without meaningful content, your website isn't worth much to your key audiences.

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